Case Study: Zootopia 2 - Eliminating Piracy Visibility in Search

Zootopia 2 (Disney) was released on VOD on March 11, 2026.

Piracymeter started protection on April 11, when demand was already high and piracy was actively capturing search traffic.

The project covered Ukraine, Hungary, Poland, and Slovakia for a VOD platform.
 

The Problem

Before Piracymeter, multiple anti-piracy vendors were engaged.
Takedowns were happening — but search results did not change.

Piracy visibility in Top 20:

• Ukraine: 38%
• Hungary: 27%
• Slovakia: 43%
• Poland: 34%

Roughly 1 in 3 results for high-intent queries led to pirated content.
 

Why It Matters (for SVOD)

When piracy is visible in search:

• High-intent traffic is lost before reaching the platform
• Conversion drops (trial/subscription)
• Paid acquisition becomes inefficient (competing with free)
• User behavior shifts toward piracy over time

👉 This is not just enforcement — it’s lost growth at the point of demand.
 

Approach (Search Visibility Strategy)

Piracymeter focused on controlling what users see, not just removing links:

• high-frequency tracking of high-intent queries
• prioritization of top-ranking piracy links
• continuous removals (not one-time takedowns)
• tracking of reappearing URLs

The objective was clear:
eliminate piracy visibility in search results
 

Results (Within 10 Days)

Piracy visibility:

• Top 20: → 0%
• Top 100: → ~1%

Piracy was effectively removed from the positions where users make decisions.
 

Piracy presence is measured across 15 high-intent queries (watch/download) for Zootopia 2 in each country’s local language. 
Search checks were performed every 3 hours, tracking the share of pirated links in:

• Top 20 results
• Top 100 results

This shows how visibility declines as enforcement is applied continuously.
 

What made the difference

Before Piracymeter:

• takedowns were performed
• but search results remained dominated by piracy

After Piracymeter:

• focus shifted to search visibility, not just link removal
• enforcement targeted high-intent queries
• actions were continuous, not periodic
• reappearing links were actively managed

This approach enabled a result previous vendors did not achieve:
0% piracy visibility in Top 20
 

Business impact

• recovered traffic to the platform
• improved conversion to trial and subscription
• increased efficiency of marketing spend
• stronger control over content distribution
   

Key takeaway

Piracy is not just about availability — it is about visibility at the point of demand.

If piracy appears in Top 20 results, it captures users.
If it does not, traffic shifts back to legal platforms.

For Zootopia 2, reducing piracy visibility from 27–43% to 0% in Top 20 eliminated competition at the moment of decision.